Capelin, Hochberg, and Frankel Offered Prime Spot at AIA 2009 Conference

The buzz was that the San Francisco planning committee for the AIA’s 2009 conference wanted to have very stimulating conference.  Joan Capelin’s proposal to address “What’s wrong with how design firms are set up?” – a conversation with Hugh Hochberg of The Coxe Group, and James Frankel of ArentFox – seems to fit that profile.  On Friday, May 1st, they will have the extended 4:00 – 6:00 slot to handle the topic. 

“We have agreed that it’s okay to disagree publicly about the way things are and where they are headed,” Joan comments.  “And, it’s a great point mid-way through the conference for the audience to get its teeth into the great big, important discussion surrounding ownership, leadership, and their effect on profitability.” 

The underlying premise of the discussion is that, as Mr. Hochberg puts it, “Irrespective of the economy and other factors, there will always be a need for architecture and architects – but how they practice in the future will differ from how they practice today.”

Click here to register for the conference.  This particular program is coded F90.