Monthly Archives: April 2009

Interview with Ray Messer, Walter P Moore

Ray spoke to Joan about keeping a positive attitude during a downturn, how continuous planning cushions the shock of a downturn, whether it’s wise to reposition a firm in a downturn, how the recession will effect design innovation, and what to do when all your plans tank with the economy.

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Interview with Hugh Hochberg, Coxe Group

Hugh talked to Joan about how a design firm can get traction during a recession, what’s the prognosis for the new generation of professionals, whether design professionals should run design firms, the trend of title inflation for marketers, and whether a firm should take advantage of a recession to restructure itself.

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Facing into the Wind and Making the Most of it

For an April 2008 column in SMPS Marketer, Joan asked five people in the design and construction industry what they would do with their “free time” if the country and their firm hit an economic speed bump.  Their answers ranged from writing a book to volunteering in their community to training current and potential clients.  […]