Monthly Archives: May 2009

Interview with Marjanne Pearson, NextMoon

Perspective and advice on why “talent” has become the hottest commodity in the industry, whether this recession will cause design professionals to exit the field, what is the outlook for women in the industry, and, given today’s economy, does it still make sense to become an design-firm owner?

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

SMPS Marketing Handbook Available for Purchase

The long-awaited second edition of SMPS’ Marketing Handbook for the Design & Construction Professional is available for purchase from the SMPS Bookstore. Look for Joan’s chapter entitled “The Great Publicity Quest.”

Loope Kicks Off New AIA Series

The American Institute of Architects chose R. Nicholas “Ryc” Loope, FAIA to open a new podcast series they launched last week.  As part of their “navigating the economy” initiative, the intention is to prepare architects – many of whom have been throttled by the economic reversal – to rebound. The podcast covers everything from how […]

Interview with Gene Kohn, Kohn Pedersen Fox Associates

Perspective and advice from the king of the marketers on where to look for work, how to handle existing clients, why cutting fees is a bad idea, the purpose of staying visible, communicating well, and being involved in the community.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

AIA National Presentation and Handouts Available

In case you missed Joan’s presentation in San Francisco on the future of design firms, you can request copies of the PowerPoint show and supplementary materials by e-mailing jpleasants@capelin.com. Were you one of the 450 people in the room?  Give us your feedback by e-mailing jcapelin@capelin.com.

Close the Door Gently When You Leave

“Dead on” was the apropos but darkly funny response from a reader of Joan’s April 2009 SMPS Marketer column, which addressed a difficult topic: announcing the death of a partner, especially someone still responsible for the firm’s future.