Perspective and advice on why “talent” has become the hottest commodity in the industry, whether this recession will cause design professionals to exit the field, what is the outlook for women in the industry, and, given today’s economy, does it still make sense to become an design-firm owner?
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The long-awaited second edition of SMPS’ Marketing Handbook for the Design & Construction Professional is available for purchase from the SMPS Bookstore. Look for Joan’s chapter entitled “The Great Publicity Quest.”
The American Institute of Architects chose R. Nicholas “Ryc” Loope, FAIA to open a new podcast series they launched last week. As part of their “navigating the economy” initiative, the intention is to prepare architects – many of whom have been throttled by the economic reversal – to rebound. The podcast covers everything from how [...]
Perspective and advice from the king of the marketers on where to look for work, how to handle existing clients, why cutting fees is a bad idea, the purpose of staying visible, communicating well, and being involved in the community.
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In case you missed Joan’s presentation in San Francisco on the future of design firms, you can request copies of the PowerPoint show and supplementary materials by e-mailing jpleasants@capelin.com. Were you one of the 450 people in the room? Give us your feedback by e-mailing jcapelin@capelin.com.
“Dead on” was the apropos but darkly funny response from a reader of Joan’s April 2009 SMPS Marketer column, which addressed a difficult topic: announcing the death of a partner, especially someone still responsible for the firm’s future.
Purchase Joan's book Communication by Design: Marketing Professional Services.
