How do you differentiate between news and information in today’s rapid news cycle? And who decides? Joan Capelin asked eight editors in the A/E/C industry to share their insights.
Joan asked these questions when she wrote the publicity for the 2009 edition of the SMPS Marketing Handbook. Among those who answered her query were:
- Dave Barista, managing editor, Building Design + Construction
- Amanda Kolson Hurley, senior editor, ARCHITECT
- Scott Jaschik, editor, InsideHigherEd.com
- Charles Linn, consulting editor, GreenSource
- Jenna McKnight, news editor, Architectural Record
- Scott Melnick, editor, Modern Steel Construction
- Kristen Richards, editor-in-chief, ArchNewsNow.com
- Jan Tuchman, editor-in-chief, Engineering News-Record
Read their answers in June’s edition of SMPS Marketer, available here. The discussion continues in the 2009 Marketing Handbook (available here). But you’re the reader: What do you think? Tell us in the comment box below.
