What’s News in an Accelerated Cycle?

How do you differentiate between news and information in today’s rapid news cycle?  And who decides?  Joan Capelin asked eight editors in the A/E/C industry to share their insights.

Joan asked these questions when she wrote the publicity for the 2009 edition of the SMPS Marketing Handbook. Among those who answered her query were:

  • Dave Barista, managing editor, Building Design + Construction
  • Amanda Kolson Hurley, senior editor, ARCHITECT
  • Scott Jaschik, editor, InsideHigherEd.com
  • Charles Linn, consulting editor, GreenSource
  • Jenna McKnight, news editor, Architectural Record
  • Scott Melnick, editor, Modern Steel Construction
  • Kristen Richards, editor-in-chief, ArchNewsNow.com
  • Jan Tuchman, editor-in-chief, Engineering News-Record

 

Read their answers in June’s edition of SMPS Marketer, available here. The discussion continues in the 2009 Marketing Handbook (available here). But you’re the reader: What do you think?  Tell us in the comment box below.

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