Joan Writes About Looking Through the Wrong End of the Telescope

“Focus on your clients.”  That’s fundamental communications advice, but, Joan Capelin says in her August column in Marketer, many marketers unwittingly forget. 

Joan’s suggestion, if you think you DO remember: Take any three proposal cover letters, memos, or e-mails currently on your desk and look at the first sentence.  “It’s a safe bet that ‘I’ or ‘we’ starts that sentence, and that the same first-person pronouns pepper the paragraph and page,” she guesses. Yet those crucial opening words should be all about the recipient, not the sender, she comments: “Shift the focus from yourself to those who will make it possible for you to achieve what you want.”

To find out how you can identify and communicate with increasingly broad audiences to great effect in any endeavor, read the full article here.