In this 12th edition of “Sound Advice with Joan Capelin,” Craig Park, FSMPS, vice president and chief marketing officer at Leo A Daly provides his perspective and advice on the following topics:
- How to market a firm during the recession
- What are some new sources of funding for projects
- Which path should a firm take during the downturn
- Why marketing and business development are crucial to a firm’s survival right now
Click on the media player below to listen to Craig’s podcast. Scroll down to read his bio.
Craig Park has been active in the building industry for more than 35 years, holding leadership roles in marketing, business development, design, project management, and operations for firms in design and engineering consulting, contracting, and manufacturing, spanning a single office to over 20 branches, and generating $2M to $200M in annual revenue.
Craig’s success in marketing, business development, and communications has resulted in expanded markets, new services, significant revenue growth, and the creation of a proactive marketing culture for all of the firms where he has served. His philosophy is based on providing rapid, responsive, and relevant communication that allows clients and potential customers to recognize value and receive high quality service.
Craig holds a BS in Architecture from California State Polytechnic University, San Luis Obispo, and completed continued education programs at New York University and the Advanced Management Institute in San Francisco.
Craig is a Fellow and past national president of the Society for Marketing Professional Services (SMPS). Craig has been honored by SMPS as Chapter President of the Year and the Marketing Achievement Award for his career accomplishments, and by the San Francisco/Bay Area Chapter with the William B. Hankinson Award for Lifetime Achievement.
Craig is the author of Design. Market. Grow!: Building an Enduring Practice through Expertise, Excellence and Experience and is a contributing author to the SMPS Marketing Handbook for Design and Construction Professionals. He is a frequent presenter at local, regional, and national industry programs, and a featured writer for the SMPS Marketer, Systems Contractor News, and ProAV magazines.