In this 16th edition of “Sound Advice with Joan Capelin,” Scott Braley, principal of Braley Consulting & Training provides his perspective and advice on the following topics:
- The difference between this and previous recessions
- The importance of marketing internally
- What a marketing officer should be considering going forward
- Why continued training is so valuable.
Click on the media player below to listen to Scott’s podcast. Scroll down to read his bio.
An accomplished strategist, leader, manager and marketer, Scott in himself and as a consultant, has led A/E/C’s through several recessions.
Braley Consulting & Training began in 1987; he has been a full-time consultant in multiple sectors of the industry since 1998. His role has been to help firms create strategies, define leadership/ownership, retool their organization, enhance project delivery, and engage talent.
For over two decades, Scott served as Managing Principal of the international A/E/C firm Heery, that grew to rank in the ENR “Top 40” and World Architecture’s “Top 50.” He recently authored “Wisdom, Wrinkles and Worth,” a white paper on Baby Boomers in the A/E/C workplace.
An active member of numerous professional organizations, and a Fellow of the AIA,
Scott is widely published and a frequent invited speaker at national and international A/E/C events.