Monthly Archives: April 2010

We’ve Moved

Capelin Communications – pioneers in public relations for professional service firms and still the leader after nearly 30 years – has moved to new offices in the DeVinne Press Building at 23 East 4th Street [at Lafayette Street]. The company specializes in strategies and public relations for the design, construction, and real estate industries. Joan […]

PRSA College of Fellows Honors Joan Capelin with its First-Ever Award for Outstanding Leadership

Capelin Communications is honored to announce that Joan Capelin has been named the first recipient of the Public Relations Society of America [PRSA] College of Fellows’ Outstanding Leadership Award. Joan was admitted in 1993 to the College of Fellows, an honorary organization within PRSA comprised of senior practitioners and educators, who go through a rigorous […]

Joan Explains How to Write Trustworthy Letters of Reference in Marketer

Letter writing is an essential business skill, but not everyone understands the basics of writing reference letters, such as those that introduce a job candidate or nominate someone for a specific honor.  In her February 2010 column for the SMPS Marketer, “Please, Mr. Postman…,”  Joan Capelin provides hints for both letter writers and seekers.  “You will […]

Marketing Blog Quotes Joan’s Advice on Distributing Press Releases

On his website Help Everybody Everyday: New Marketing Approaches for the A/E/C Industry, marketing professional Matt Handal quoted Joan Capelin in a post titled, “Press Release Services.”  Handal had asked the Society of Marketing Professional Services’ [SMPS] listserve whether it is preferable to use these services or internally produce a release.  Joan pointed out that […]

“Last Writes: The Challenges of Communicating the Executive Obituary” Appears in PR Monthly

At some point, nearly every PR professional faces the daunting task of writing an obituary for an organization’s executive. Joan Capelin wrote a wryly entitled article, “Last Writes,” for the Public Relations Society of America’s (PRSA) monthly publication Tactics to address this sensitive subject. “An obituary is more than just an announcement,” Joan writes; it […]