Once again, Joan will address the SMPS annual Build Business Conference on Friday July 16, 2010 at 1:30pm. Joan’s presentation, “Almost Everything You Need to Know to Make Yourself Distinctive in the Green Building Marketplace,” will address the dangers and opportunities facing the design and construction industries as firms market their green expertise. “People don’t seem to know how to differentiate themselves, so I am going to provide some energizing case studies,” Joan notes. “I am very concerned that our industry’s green services are becoming commoditized.”
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