Capelin Wins 1st in Social Media from SMPS for the Popular “Sound Advice” Podcasts

Boston, July 2010 – The Society for Marketing Professional Services (SMPS) honored Capelin Communications with a First Place Marketing Communications Award for social media for the popular “Sound Advice with Joan Capelin” podcast series. This was the first time the category was recognized, signaling that use of all the new tools that use the internet for business marketing can be useful to professional service firms.

The SMPS National Marketing Awards program is the longest-standing awards competition to recognize excellence in marketing communications by professional services firms in the design and building industry. 

“Sound Advice with Joan Capelin” focuses on the specific question of what to do in a recession.  Interviews feature a cross-section of well-known design and construction professionals and consultants.  “Their advice is priceless, not to mention very useful,” Joan noted.  “Best as we can tell, between listeners on the website and iTunes, discussion via various social media, and coverage by print media, the 20 ‘Sound Advice’ podcasts have reached a quarter-million people.”

Delighted to be recognized for this new public relations specialty, Joan stated that “We didn’t create the podcast series to market Capelin Communications, but rather to use our experience and authority to help our injured industry and reach as many people afflicted by the recession as possible with excellent information.”

Founder and president of a public relations firm that concentrates on the design, building, and real estate industries, Joan previously was the recipient of the Marketing Achievement Award, the highest award SMPS gives to an individual.  One of the organization’s founding generation, she is also an SMPS Fellow.

To listen to any “Sound Advice” with Joan Capelin podcasts, and to see the names and bios of the guests interviewed, please visit http://capelin.com/sound-advice-podcast/.  To receive the full-page description about the award submission, please contact capstone@capelin.com. 

Joan Capelin holds an inscribed crystal shaft that denotes First Place for Social Media after the awards gala at the Build Business national conference of the Society for Marketing Professional Services. Celebrating with her is Ronald Worth, SMPS’ chief executive officer. Photograph taken by Frank Monkiewicz