Corporate Social Responsibility – the newest buzzword in the design and construction industry to filter down from mainstream business – is the topic of Joan’s cover story in the December Marketer, the award-winning bimonthly publication of the Society for Marketing Professional Services.
This white paper-turned-cover story what ARUP defines as an organization’s “active engagement with humanitarian and charitable causes.” Joan says that CSR can stretch your company – but also stress it, if your approach isn’t thought through and consistent.
Joan and Capelin staffer Beth McBride spent much of a year pulling together this article, interviewing many firms and non-profit organizations about what they’ve done and why.
The article also considers how sustainability – and the Triple Bottom Line values that underpin it – have, for better or worse, become part of corporate America’s social responsibility profile. Greenwashing? You decide.
The article has created quite a stir. Let us hear your reaction – easily done by following the “Ask Joan” instructions to the left, next to Joan’s picture.
