About us

Recognized for its innovations in public relations, Capelin Communications builds and manages the reputation of professional service firms in the design, construction, and real estate industries.

We have dedicated our talent and careers to support the people in these consequential communities as they move toward new horizons.  Our work is creative – meant to define, improve, and even transform organizations.  Our involvement organizes that process, making it clear how objectives will be achieved. 

We’ve earned the trust of countless professionals, publications, associations, colleagues, and related schools, and served several hundred clients.  We are today considered the most accomplished and respected pioneers in our field.

The pages about our services, published work, ethics, and founder, along with the fact sheet meant for the media, provide information about the firm and what we do.

Perhaps more meaningful is what others say about us:

“Joan is highly regarded for her insight and especially for her ability to get results.” – James Cramer, Hon. AIA, Hon. IIDA, Editor of Design Intelligence, co-chair of the Design Futures Council, and chairman of the Greenway Group.

 “In an age of sound bites and multimedia technologies, Joan quietly but firmly reminds us that it’s about the message, not the medium.” – R. Nicholas Loope, FAIA, Director, Arizona State University Master of Real Estate Development program.

 “Joan is a trailblazer…From New York to Los Angeles, she has informed, taught and inspired countless design professionals to communicate effectively with clients, the press, the public, and each other.” – Barbara Nadel, FAIA, Author, 2009 AIA Edward C. Kemper Award recipient