Author Archives: Joan Capelin

Congratulations are due to SMPS!

The December 2010 issue of Marketer – the one with Joan’s article on Corporate Social Responsibility on the cover and for many pages inside – won an American Graphic Design Award from a competition sponsored by Graphic Design USA magazine. Joan collaborated on the selection of images with Marketer‘s long-standing publisher Lisa Bowman, but all […]

Joan Profiles Cathleen McGuigan, the New Editor-in-Chief of Architectural Record

When Robert Ivy left the helm of Architectural Record, where he was the chief for 14 years, to become EVP/CEO of the American Institute of Architects, for months design professionals were a-buzz about who would replace him. Excellent and long-lasting Record editors were plentiful, but would McGraw-Hill go that route? As it turns out, their […]

Lots of Talk about Sustainable Design – But Who’s Talking Compellingly?

In this third and final article in the series Joan started a year before in SMPS’ Marketer Compelling Communications – Best of Green Communicators, she identifies three outstanding green writers and speakers, and one design firm that’s pitch-perfect as well. Green design can be fascinating or boring as all get-out. What makes these folks skillful […]

Thank you, Weld Coxe

Joan shares her recollections of Weld Coxe, an astonishing influence on design-firm marketing and management and gifted consultant. This appeared in a tribute polished by SMPS Marketer in August 2011 honoring one of the society’s founders. Weld was a great booster of the firm and an equally fine friend. Weld died this past March. It […]

How to Become a Leader in the Green Movement

In this article in the April 2011 SMPS Marketer Joan again voices her concern that – marketed the way it is now – sustainable design and construction are becoming both commoditized and boring. Clients and users alike need to remember what’s at stake and whose claims and repuation to trust. “Green Marketing 2.0” encourages thoughtful […]

Is Corporate Social Responsibility the New Business Model?

Corporate Social Responsibility – the newest buzzword in the design and construction industry to filter down from mainstream business – is the topic of Joan’s cover story in the December Marketer, the award-winning bimonthly publication of the Society for Marketing Professional Services.  This white paper-turned-cover story what ARUP defines as an organization’s “active engagement with […]

Capelin Wins 1st in Social Media from SMPS for the Popular “Sound Advice” Podcasts

Boston, July 2010 – The Society for Marketing Professional Services (SMPS) honored Capelin Communications with a First Place Marketing Communications Award for social media for the popular “Sound Advice with Joan Capelin” podcast series. This was the first time the category was recognized, signaling that use of all the new tools that use the internet […]

Hear Joan Speak at SMPS’ Annual Build Business Conference on Friday, July 16, 2010

Once again, Joan will address the SMPS annual Build Business Conference on Friday July 16, 2010 at 1:30pm.  Joan’s presentation, “Almost Everything You Need to Know to Make Yourself Distinctive in the Green Building Marketplace,” will address the dangers and opportunities facing the design and construction industries as firms market their green expertise.  “People don’t […]