Joan shares her recollections of Weld Coxe, an astonishing influence on design-firm marketing and management and gifted consultant. This appeared in a tribute polished by SMPS Marketer in August 2011 honoring one of the society’s founders. Weld was a great booster of the firm and an equally fine friend. Weld died this past March. It [...]
In this article in the April 2011 SMPS Marketer Joan again voices her concern that – marketed the way it is now – sustainable design and construction are becoming both commoditized and boring. Clients and users alike need to remember what’s at stake and whose claims and repuation to trust. “Green Marketing 2.0” encourages thoughtful [...]
Corporate Social Responsibility – the newest buzzword in the design and construction industry to filter down from mainstream business – is the topic of Joan’s cover story in the December Marketer, the award-winning bimonthly publication of the Society for Marketing Professional Services. This white paper-turned-cover story what ARUP defines as an organization’s “active engagement with [...]
Boston, July 2010 – The Society for Marketing Professional Services (SMPS) honored Capelin Communications with a First Place Marketing Communications Award for social media for the popular “Sound Advice with Joan Capelin” podcast series. This was the first time the category was recognized, signaling that use of all the new tools that use the internet [...]
Once again, Joan will address the SMPS annual Build Business Conference on Friday July 16, 2010 at 1:30pm. Joan’s presentation, “Almost Everything You Need to Know to Make Yourself Distinctive in the Green Building Marketplace,” will address the dangers and opportunities facing the design and construction industries as firms market their green expertise. “People don’t [...]
Capelin Communications – pioneers in public relations for professional service firms and still the leader after nearly 30 years – has moved to new offices in the DeVinne Press Building at 23 East 4th Street [at Lafayette Street]. The company specializes in strategies and public relations for the design, construction, and real estate industries. Joan [...]
Capelin Communications is honored to announce that Joan Capelin has been named the first recipient of the Public Relations Society of America [PRSA] College of Fellows’ Outstanding Leadership Award. Joan was admitted in 1993 to the College of Fellows, an honorary organization within PRSA comprised of senior practitioners and educators, who go through a rigorous [...]
Letter writing is an essential business skill, but not everyone understands the basics of writing reference letters, such as those that introduce a job candidate or nominate someone for a specific honor. In her February 2010 column for the SMPS Marketer, “Please, Mr. Postman…,” Joan Capelin provides hints for both letter writers and seekers. “You will [...]
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