Boston, July 2010 – The Society for Marketing Professional Services (SMPS) honored Capelin Communications with a First Place Marketing Communications Award for social media for the popular “Sound Advice with Joan Capelin” podcast series. This was the first time the category was recognized, signaling that use of all the new tools that use the internet [...]
Once again, Joan will address the SMPS annual Build Business Conference on Friday July 16, 2010 at 1:30pm. Joan’s presentation, “Almost Everything You Need to Know to Make Yourself Distinctive in the Green Building Marketplace,” will address the dangers and opportunities facing the design and construction industries as firms market their green expertise. “People don’t [...]
Capelin Communications – pioneers in public relations for professional service firms and still the leader after nearly 30 years – has moved to new offices in the DeVinne Press Building at 23 East 4th Street [at Lafayette Street]. The company specializes in strategies and public relations for the design, construction, and real estate industries. Joan [...]
Capelin Communications is honored to announce that Joan Capelin has been named the first recipient of the Public Relations Society of America [PRSA] College of Fellows’ Outstanding Leadership Award. Joan was admitted in 1993 to the College of Fellows, an honorary organization within PRSA comprised of senior practitioners and educators, who go through a rigorous [...]
Letter writing is an essential business skill, but not everyone understands the basics of writing reference letters, such as those that introduce a job candidate or nominate someone for a specific honor. In her February 2010 column for the SMPS Marketer, “Please, Mr. Postman…,” Joan Capelin provides hints for both letter writers and seekers. “You will [...]
On his website Help Everybody Everyday: New Marketing Approaches for the A/E/C Industry, marketing professional Matt Handal quoted Joan Capelin in a post titled, “Press Release Services.” Handal had asked the Society of Marketing Professional Services’ [SMPS] listserve whether it is preferable to use these services or internally produce a release. Joan pointed out that [...]
At some point, nearly every PR professional faces the daunting task of writing an obituary for an organization’s executive. Joan Capelin wrote a wryly entitled article, “Last Writes,” for the Public Relations Society of America’s (PRSA) monthly publication Tactics to address this sensitive subject. “An obituary is more than just an announcement,” Joan writes; it [...]
In a special edition of “Sound Advice with Joan Capelin,” 12 design and construction industry leaders interviewed for the initial series provide their perspective on fees. The 25-minute-long podcast compiles reactions to questions about why fees matter and what they should be. “For one thing,” Joan asks, “clients have been saying that design and construction [...]
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Purchase Joan's book Communication by Design: Marketing Professional Services.
