On his website Help Everybody Everyday: New Marketing Approaches for the A/E/C Industry, marketing professional Matt Handal quoted Joan Capelin in a post titled, “Press Release Services.” Handal had asked the Society of Marketing Professional Services’ [SMPS] listserve whether it is preferable to use these services or internally produce a release. Joan pointed out that [...]
At some point, nearly every PR professional faces the daunting task of writing an obituary for an organization’s executive. Joan Capelin wrote a wryly entitled article, “Last Writes,” for the Public Relations Society of America’s (PRSA) monthly publication Tactics to address this sensitive subject. “An obituary is more than just an announcement,” Joan writes; it [...]
In a special edition of “Sound Advice with Joan Capelin,” 12 design and construction industry leaders interviewed for the initial series provide their perspective on fees. The 25-minute-long podcast compiles reactions to questions about why fees matter and what they should be. “For one thing,” Joan asks, “clients have been saying that design and construction [...]
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Joan Capelin interviewed Philip Harrison, President and Chief Executive Officer of Perkins + Will, for the 19th interview of the “Sound Advice” series. The podcast provides Phil’s theory about the benefit of diversification; his take on what the future will look like, including the “new frugality”; descriptions of Perkins + Will’s approach to sustainability and [...]
AIA KnowledgeNet’s November 4, 2009 edition on “Diversifying Your Business” featured the “Sound Advice with Joan Capelin” interview with Anthony P. Schirripa, chairman and CEO of Mancini Duffy. Kathleen Simpson edits the regular reports and decides what best serves the needs of the AIA memers’ various Knowledge Communities. We are pleased that she felt that [...]
Joan Capelin interviewed Tony Schirripa, chairman and chief executive officer of Mancini-Duffy, for the 18th interview of the “Sound Advice” series. The podcast provides Tony’s perspective and advice on how to build a strong organization; taking risks in a recession; the importance of financial and business planning; keeping the interns; and communicating in tough times. [...]
Urban Land, the publication of the Urban Land Institute, asked Joan Capelin to write an article for its August issue about sustainable education programs in university-based real estate development programs across the country. The request came because Capelin Communications is known to be expert in communicating about green design.
Joan Capelin interviewed Scott Simpson, FAIA – senior director of Kling-Stubbins – for the 17th interview of the “Sound Advice” series. The podcast provides Scott’s perspective and advice on what awaits the “next architect” [his book – The Next Architect: a New Twist on the Future of Design] in this recession, the important difference between [...]
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