Joan Capelin interviewed Scott Braley – principal of Braley Consulting & Training – for the 16th interview of the “Sound Advice” series.
The podcast provides Scott’s perspective and advice on the difference between this and previous recessions, the importance of marketing internally, what a marketing officer should be considering going forward, and why continued training is so valuable.
For her ongoing “Compelling Communications” column in SMPS Marketer, Joan points out that storytelling – gaining attention as an effective way to influence decisions – achieves many marketing and training purposes. In “Once Upon a Time,” Joan’s goal is to help people realize how many stories they do have available to them – useful in [...]
The flagship offices for Skanska USA Building are in the fabled Empire State Building. Built on an accelerated schedule, those offices on the entire 32nd Floor have gained attention and honors because they were designed and built to LEED Platinum quality.
Capelin Communications has supported Skanska’s New York team for two years, much of it recently focused on getting out Skanska’s message that older buildings can be retrofitted to the highest level of sustainability.
Joan Capelin interviewed Ann Banning-Wright – Syska Hennessy Group’s chief strategy officer, senior vice president, member of the board, and managing director of the Western region – for the 15th interview of the “Sound Advice” series. This podcast provides perspective and advice on why you need to focus on what your clients are doing – [...]
“In today’s economy, it could be not just cost-effective but also inspiring to rejuvenate the building stock that has already contributed to New York’s viability,” David Helpern writes in the the September 2009 issue of The Mann Report, a monthly publication about commercial real estate.
“Sound Advice,” Capelin Communications’ podcasts series in which senior design professionals discuss how to get through tough times and new times, was featured in The Principal’s Report.
Joan Capelin interviewed Peter Piven – who has just founded Peter Piven Management Consultants – for the 14th interview of the “Sound Advice” series. This podcast provides perspective and advice on how the best do research about their clients, ways that design firms are changing – and how a leader must handle change, why people [...]
Joan Capelin interviewed Craig Park – vice president and chief marketing officer for Leo A Daly – for the 13th interview of the “Sound Advice” series.
This podcast provides perspective and advice on how to market a firm during the recession; what are some new sources of funding for projects; which path should a firm take during the downturn; and why marketing and business development are crucial to a firm’s survival right now.
Purchase Joan's book Communication by Design: Marketing Professional Services.
