Tag Archives: Podcast

Craig Park Advises How to Market a Firm During the Recession

Joan Capelin interviewed Craig Park – vice president and chief marketing officer for Leo A Daly – for the 13th interview of the “Sound Advice” series.

This podcast provides perspective and advice on how to market a firm during the recession; what are some new sources of funding for projects; which path should a firm take during the downturn; and why marketing and business development are crucial to a firm’s survival right now.

Interview with Craig Park, Leo A Daly

In this 12th edition of “Sound Advice with Joan Capelin,” Craig Park, FSMPS, vice president and creative marketing officer at Leo A Daly provides his perspective and advice on the following topics:
-How to market a firm during the recession
-What are some new sources of funding for projects
-Which path should a firm take during the downturn
-Why marketing and business development are crucial to a firm’s survival right now

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Ava Abramowitz Explains the Importance of Negotiation Skills, Especially in a Recession

Joan Capelin interviewed Ava J. Abramowitz, attorney and author of The Architect’s Essentials of Negotiation, for the tenth interview of the “Sound Advice” series. The podcast provides Ava’s advice on how negotiation is a win-win situation for architects and engineers; why fees matter; why return on investment is an important indicator of success; and how […]