“Sound Advice,” Capelin Communications’ podcasts series in which senior design professionals discuss how to get through tough times and new times, was featured in The Principal’s Report.
“Focus on your clients.” That’s fundamental communications advice, but, Joan Capelin says in her August column in Marketer, many marketers unwittingly forget.
How do you differentiate between news and information in today’s rapid news cycle? And who decides? Joan Capelin asked eight editors in the A/E/C industry to share their insights.
“Dead on” was the apropos but darkly funny response from a reader of Joan’s April 2009 SMPS Marketer column, which addressed a difficult topic: announcing the death of a partner, especially someone still responsible for the firm’s future.
How to determine the right horizon line for your career was the topic of the cover story of SMPS Marketer’s December 2008 issue. The short of it: The horizon is as close or far as you want it to be. In a follow-up piece, published in Marketer’s February 2009 issue, Joan challenged non-licensees to consider […]
Two respected industry publications – SMPS Marketer and Principal’s Report – wrote about Joan Capelin in lengthy cover stories this winter. First out was the December 2008 SMPS Marketer, which published as its cover story – and as much of the issue – the content of Joan Capelin’s SMPS Foundation-sponsored white paper, Resetting the Horizon Line. […]
Purchase Joan's book Communication by Design: Marketing Professional Services.
