Tag Archives: Sound Advice

Craig Park Advises How to Market a Firm During the Recession

Joan Capelin interviewed Craig Park – vice president and chief marketing officer for Leo A Daly – for the 13th interview of the “Sound Advice” series.

This podcast provides perspective and advice on how to market a firm during the recession; what are some new sources of funding for projects; which path should a firm take during the downturn; and why marketing and business development are crucial to a firm’s survival right now.

Interview with Craig Park, Leo A Daly

In this 12th edition of “Sound Advice with Joan Capelin,” Craig Park, FSMPS, vice president and creative marketing officer at Leo A Daly provides his perspective and advice on the following topics:
-How to market a firm during the recession
-What are some new sources of funding for projects
-Which path should a firm take during the downturn
-Why marketing and business development are crucial to a firm’s survival right now

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Interview with Stanley Stark, HDR/CU2HA

In this 12th edition of “Sound Advice with Joan Capelin,” Stanley Stark, FAIA, vice president and national director of life sciences at HDR/CU2HA provides his perspective and advice on the following topics:
-Lessons learned from past recessions
-Building a constituency for change
-How to maintain client loyalty
-Whether innovation will diminish as a result of the recession
-The importance of good communication

Click on the media player below to listen to Stanley’s podcast.

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Stanley Stark Shares His Experience During Downturns and How He Prevails

Joan Capelin interviewed Stanley Stark – vice president and national director of life sciences for HDR/CUH2A – for the 12th interview of the “Sound Advice” series.

The podcast provides perspective and advice on lessons learned from past recessions; building a constituency for change; how to maintain client loyalty; whether innovation will diminish as a result of the recession; and the importance of good communication.

Ryc Loope Explains How Design Professionals Can Diversify in a Recession

Joan Capelin interviewed R. Nicholas Loope – practicing architect, professor of housing and community development, founding director of the Master of Real Estate Development Program at Arizona State University, and also president of HL Design-Build – for the 11th interview of the “Sound Advice” series.

Ava Abramowitz Explains the Importance of Negotiation Skills, Especially in a Recession

Joan Capelin interviewed Ava J. Abramowitz, attorney and author of The Architect’s Essentials of Negotiation, for the tenth interview of the “Sound Advice” series. The podcast provides Ava’s advice on how negotiation is a win-win situation for architects and engineers; why fees matter; why return on investment is an important indicator of success; and how […]

Interview with Ava Abramowitz, author

In this 10th edition of “Sound Advice with Joan Capelin,” Ava Abramowitz, author of The Architect’s Essentials of Negotiation provides perspective and advice on the following topics: How negotiation is a win-win situation for architects and engineers, Why fees matter, Why return on investment is an important indicator of success, and How to communicate to clients about business issues.

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Interview with Walter Hunt, Gensler

Perspective and advice on how to manage time effectively; conducting the unending talent search, including interns; not taking on more than you can handle, why it isn’t necessary to drop fees; why Design Assist works as a new business line; and whether or not design professionals should run design firms.

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