Perspective and advice on why it’s important to deliver high-quality service, especially now; how to manage your time efficiently; how it’s easier to be responsive to clients today, compared to 10 years ago; and how to be cash-rich.
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Perspective and advice on why “talent” has become the hottest commodity in the industry, whether this recession will cause design professionals to exit the field, what is the outlook for women in the industry, and, given today’s economy, does it still make sense to become an design-firm owner?
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Perspective and advice from the king of the marketers on where to look for work, how to handle existing clients, why cutting fees is a bad idea, the purpose of staying visible, communicating well, and being involved in the community.
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Ray spoke to Joan about keeping a positive attitude during a downturn, how continuous planning cushions the shock of a downturn, whether it’s wise to reposition a firm in a downturn, how the recession will effect design innovation, and what to do when all your plans tank with the economy.
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Hugh talked to Joan about how a design firm can get traction during a recession, what’s the prognosis for the new generation of professionals, whether design professionals should run design firms, the trend of title inflation for marketers, and whether a firm should take advantage of a recession to restructure itself.
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Purchase Joan's book Communication by Design: Marketing Professional Services.
