Joan Capelin Writes for Contract Magazine

Asked to contribute an op-ed piece, Joan Capelin challenged the readers of Contract in the June/Neocon issue to consider how design firms may be constrained by a 20th-century approach to design-firm ownership structure. 

“You Are Not What You Were” raises strategic questions for leaders who want to broaden their services and generate new sources of revenue for their firms.  Joan argues that professional services firms should make it a priority to evaluate and reallocate their resources.  “While you can be secure that there will always be a need for your kind of work,” she writes, “how you practice in the future – and with whom – will differ from how you practice today.”

To read the article in full, click here.