When Robert Ivy left the helm of Architectural Record, where he was the chief for 14 years, to become EVP/CEO of the American Institute of Architects, for months design professionals were a-buzz about who would replace him. Excellent and long-lasting Record editors were plentiful, but would McGraw-Hill go that route? As it turns out, their choice was outsider Cathleen McGuigan – Behind the Lines Marketer December 2011 – and that has turned out to be an inspired selection.
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Communication by Design
Purchase Joan's book Communication by Design: Marketing Professional Services.
