Tag Archives: SMPS Marketer

Joan Writes About Looking Through the Wrong End of the Telescope

“Focus on your clients.”  That’s fundamental communications advice, but, Joan Capelin says in her August column in Marketer, many marketers unwittingly forget. 

What’s News in an Accelerated Cycle?

How do you differentiate between news and information in today’s rapid news cycle?  And who decides?  Joan Capelin asked eight editors in the A/E/C industry to share their insights.

Close the Door Gently When You Leave

“Dead on” was the apropos but darkly funny response from a reader of Joan’s April 2009 SMPS Marketer column, which addressed a difficult topic: announcing the death of a partner, especially someone still responsible for the firm’s future. 

What’s on your horizon?

How to determine the right horizon line for your career was the topic of the cover story of SMPS Marketer’s December 2008 issue.  The short of it: The horizon is as close or far as you want it to be. In a follow-up piece, published in Marketer’s February 2009 issue, Joan challenged non-licensees to consider […]


Two respected industry publications – SMPS Marketer and Principal’s Report – wrote about Joan Capelin in lengthy cover stories this winter. First out was the December 2008 SMPS Marketer, which published as its cover story – and as much of the issue – the content of Joan Capelin’s SMPS Foundation-sponsored white paper, Resetting the Horizon Line. […]